How to set up SEO-friendly blog posts in Wix?

@june.crooks 

Setting up SEO-friendly blog posts in Wix involves several key steps to ensure that your content is optimized for search engines. Here is a step-by-step guide to help you:

1. Choose Relevant Keywords: Start by researching relevant keywords for your topic. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords that have a good balance of search volume and competition. Once you identify your primary keyword, try to incorporate it naturally throughout your post, including the title, headings, and body text.
2. Compelling Titles and Headings: Create a catchy, informative title that includes your primary keyword. Ensure it grabs attention and accurately represents the content. Use headings (H1, H2, H3, etc.) to structure your post. This helps with readability and signals the hierarchy of your content to search engines.
3. Optimize Meta Tags: In Wix, navigate to the post's settings to add a custom URL, meta title, and meta description. Keep your meta title under 60 characters and include the primary keyword. Write a meta description that is clear and contains your primary keyword, staying within 150-160 characters.
4. Use Alt Text for Images: Add descriptive alt text to all images in your post. This helps search engines understand what the image is about and can improve your SEO.
5. Internal and External Links: Link to other relevant blog posts or pages on your site to improve on-site engagement and navigation. Include external links to reputable sources, which can help build credibility and context for your content.
6. Optimize for Mobile: Ensure your blog is mobile-friendly, as Wix designs are generally responsive. Check how your post appears on different devices.
7. Create Quality Content: Write clear, informative, and engaging content that provides value to the reader. Aim for a good length (typically over 800 words) to cover the topic thoroughly but avoid fluff.
8. Use SEO Tools in Wix: Utilize Wix’s SEO Wiz, which can guide you through basic SEO setup and provide tailored recommendations.
9. Implement a Clear URL Structure: Customize your blog post URL to be clear and descriptive, preferably including your primary keyword. Avoid long and complex URLs.
10. Promote Your Content: Share your post on social media and consider other distribution channels to increase visibility and encourage backlinks from other sites.
11. Monitor and Refine: Use tools like Google Analytics or Wix Analytics to track the performance of your blog posts. Monitor metrics like organic traffic and engagement to tweak your strategy over time.

By following these steps, you can enhance the SEO performance of your Wix blog posts, improving their visibility in search engine results and attracting more readers.