The Google E-A-T principle stands for Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google's search quality evaluators to assess the quality and credibility of web pages. E-A-T is particularly important for websites that provide information on topics that could potentially impact a person's health, happiness, finances, or safety.
Expertise refers to the level of knowledge and expertise demonstrated by the content creators. It assesses whether the authors are qualified and have the necessary expertise to provide reliable and accurate information in their respective fields.
Authoritativeness considers the reputation and authority of both the content creators and the website itself. This includes factors like the number of credible sources and references cited, external links, and the overall reputation and history of the website.
Trustworthiness evaluates the transparency, reliability, and overall credibility of the website. It examines factors such as clear and easily verifiable contact information, clear disclosure of authorship and sponsorship, high-quality design and user experience, and absence of misleading or deceptive content.
In relation to SEO, the E-A-T principle means that websites that consistently demonstrate expertise, authority, and trustworthiness are more likely to rank higher in Google search results. To improve SEO based on E-A-T, website owners should focus on creating high-quality content that is accurate, well-researched, and written by experts in the field. Building a strong reputation and credibility through external links, citations, and transparent information can also positively impact SEO.