What is the purpose of search engine optimization?

@domenico.weimann Search engines are a part of our daily lives, with many people using search engines to find everything from restaurants to the best toy for their child. But how do you ensure that the best website ranks at the top of the search results? That's where SEO comes in. SEO, or search engine optimization, is a relatively new field that has only recently been cracked.

The purposes of SEO include;

Give the user better and more relevant results.

Due to the highly competitive nature of search engine results, there is a tendency for websites to cheat their way up the ranks. This is done by either manually adding one's website to search engines. Since this could result in an unfair advantage for the website, many search engines have introduced algorithms that crawl around their database and look for illegitimate link exchanges and unnatural keywords.

Helps Optimized Websites To Earn More Traffic.

Search engines use various methods to determine the most relevant pages for a specific search. One of the most common is ranking websites based on the number of incoming links from other websites (referring content). That way, search engines can determine the most relevant sites for a specific search and only show those in the results.

Reduces Search Engine Churning

Search engines are essential in linking content and generating social proof and trust. Also, as search engines have become more popular, optimization has become critical for everyone's website. It also helps to avoid the proliferation of low-quality sites.

Improves The Overall User Experience

Search engines have become a dominant force on the Internet, continuously evolving to provide users with better search results. With more competition, page rankings have become harder to maintain, resulting in a high turnover rate for the top results. This high turnover rate may lead to poor user experience and a loss of relevance for those remaining websites.