@naomi_cronin Search engine optimization (SEO) is made up of numerous elements that, if an individual understands, they will know the significance of SEO. SEO is essential; it increases the visibility of your website, meaning that more opportunities and traffic mean more customers.
Search engines such as Yahoo, Bing, and Google use algorithms to determine the materiality of a website and how to make it appear in search results. Usually, people click on more relevant websites. When people search for a service or a product, they consider the top ten websites that match their needs. If your website does not feature among the top appearing websites, you will not get any traffic from the search.
Rankings and visibility
Visibility is an essential function of SEO. Prospects can access your sites when they need something you offer. Visibility and ranking are interconnected; if your rank is higher on the search engine result page, prospects will see and click on your website.
SEO also aims to increase web traffic. The first ranked URL is usually clicked the most because it is the landing page that answers what people are searching for on the internet. If your rank is in the top 5, you are more visible and will have more web traffic.
Adding fresh content regularly and correcting the broken links within your site from other sites are some of the technical measures you should take to increase the rank and visibility of your website.