rel="nofollow" attribute is used in HTML to tell search engines not to follow a particular link. This attribute is commonly used in situations where a link is added to a page, but the owner of the page does not want to endorse or vouch for the content that is being linked to.
Here are some examples of situations where you might use
It's worth noting that the
rel="nofollow" attribute won't prevent a link from being followed by humans or from generating traffic to the linked site. It simply tells search engines not to pass any link equity to the linked page.