What are these two softwares used for?
Both products help optimize websites for search engines. The optimization allows for keywords being searched to be included within your site, monitor brand mentions, generate more organic search results and more.
What are the benefits of using Ahrefs?
Ahrefs markets itself as an all-in-one SEO toolkit. The user friendly interface breaks down site statistics such as crawled URLs, issues like errors and includes an over health score of your site. What makes Ahrefs unique is the in depth information provided on top of the basics. For example, when doing keyword research, Ahrefs does not just provide data on search volume but can also give statistics on how many clicks for that ranked keyword.
What are the benefits of using SEMrush?
SEMrush claims to find the best solutions to your digital marketing challenges. A major benefit to SEMrush is the ability to pinpoint areas in need of improvement and focus on the use of those tools. Covering the categories of SEO, content, advertising, market research and SMM & SERM, the user is able to navigate the separate tools provided to diagnose the specific area of focus.
So which program is better?
Both SEO tools provide the user with very similar feature sets. Based on the end goal of your website, it is best to identify the areas of improvement before deciding which tool is right for you.