Content optimization is important for many reasons. It helps to improve how relevant the content on your website actually is, while helping you do better than your competitors. If you know how to use it to your full advantage, that is. Learning how to do it isn't that hard either. Just have to learn all the ins and outs. It helps to make sure that you are able to reach the biggest audience of people that you can. Reaching your maximum potential of audience helps your website to grow, and to get more views. Using content optimization also allows you to be the one who shows up first in internet searches, ahead of any of your competitors. How can you go wrong with this? This is what any website owner wants, and needs, for their website. You want to be among the top searches, ahead of the others, and reach the max potential of people that you can.