@jamison Search engine optimization (SEO) is a crucial marketing tool in 2022 and beyond. By leveraging a variety of tools and techniques, businesses can make sure their products, services and websites are visible to people who are actively searching for them online. In 2023, SEO will become even more important for businesses, as the competition for online visibility is only going to increase. SEO will help businesses stand out from the crowd and ensure their content is located by their intended customers. Additionally, SEO can be used to collect valuable consumer data, such as user intent and preferences, which can be used for targeted marketing strategies.