@elliott

In addition to the steps outlined above, here are a few more tips to effectively use ad groups to organize your PPC campaign:

Create tightly themed ad groups: Keep your ad groups focused on specific topics or products. This allows you to craft highly relevant ads and landing pages for each group.
Group similar keywords together: Organize your keywords within each ad group based on their similarity to ensure your ads are closely aligned with user search intent.
Use negative keywords: Exclude irrelevant terms by adding negative keywords to your ad groups. This ensures that your ads are not triggered for searches that are not relevant to your offering.
Implement ad extensions: Take advantage of ad extensions like site links, call extensions, or structured snippets to enhance your ads and provide more information to potential customers.
Set individual bids for keywords: Adjust your keyword bids within each ad group to maximize the performance of specific keywords. This allows you to allocate more budget to high-performing keywords and improve overall campaign effectiveness.
Conduct A/B testing: Create multiple variations of ads within each ad group to test different messaging, calls-to-action, or offers. This will help you optimize your ad performance and identify the most effective elements.
Regularly review and optimize: Monitor the performance of your ad groups and make necessary adjustments. Analyze metrics such as click-through rate, conversion rate, and cost-per-conversion to identify areas of improvement.

By utilizing ad groups effectively, you can streamline your PPC campaign, achieve higher ad relevance, and ultimately drive more qualified traffic to your website.

#group