How to use ad groups to organize a PPC campaign?

@elliott 

Ad groups are a way to organize your pay-per-click (PPC) campaign into smaller, more manageable groups of ads. Ad groups allow you to group together similar keywords, ad copy, and landing pages, which can improve the relevance and quality score of your ads, resulting in better ad performance and lower costs.

Here are some steps to follow when using ad groups to organize your PPC campaign:

1. Choose a theme for your ad group: Start by selecting a specific theme or topic for each ad group. For example, if you sell shoes, you might create separate ad groups for running shoes, dress shoes, and casual shoes.
2. Select keywords: Once you have your theme, choose a set of relevant keywords for your ad group. Use a mix of broad, phrase, and exact match keywords to capture a range of search intent.
3. Create ad copy: Write ad copy that is specific to the keywords and theme of your ad group. Highlight the benefits of your products or services and use a strong call-to-action to encourage clicks.
4. Design landing pages: Create landing pages that match the theme and keywords of your ad group. Ensure that the landing pages provide a relevant and seamless user experience from the ad click to the conversion.
5. Monitor and optimize: Regularly monitor your ad group performance and make adjustments to your keyword bids, ad copy, and landing pages to improve performance over time.

By using ad groups to organize your PPC campaign, you can better target your ads to your audience, improve ad relevance and quality, and drive better results for your business.