How to use negative keywords in a PPC campaign?

by cameron_walter , in category: PPC , 6 months ago

How to use negative keywords in a PPC campaign?

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1 answer

by kyleigh.wolff , 6 months ago


Negative keywords are used in Pay-Per-Click (PPC) campaigns to help prevent your ads from being shown to irrelevant audiences. By adding negative keywords to your campaign, you can exclude certain search terms that are not related to your business or do not match the intent of your campaign. Here are some steps to use negative keywords in a PPC campaign:

  1. Identify irrelevant or negative keywords: Start by identifying negative keywords that are irrelevant to your campaign or could potentially attract the wrong audience. You can use keyword research tools or Google Ads Keyword Planner to identify negative keywords.
  2. Add negative keywords to your campaign: Once you have a list of negative keywords, you can add them to your campaign in Google Ads or your PPC platform of choice. In Google Ads, you can go to the "Keywords" tab and select "Negative keywords." From there, you can add negative keywords at the campaign or ad group level.
  3. Monitor your campaign performance: After adding negative keywords, monitor your campaign performance to see if they are effective in reducing irrelevant traffic. You can use the search terms report to see which search terms triggered your ads and adjust your negative keyword list accordingly.
  4. Refine your negative keyword list: Over time, refine your negative keyword list to ensure you are not excluding relevant search terms. You can use Google Ads Keyword Planner or other keyword research tools to identify new negative keywords to add to your campaign.

By using negative keywords, you can improve the relevance of your PPC campaigns and target the right audience, which can result in better ad performance and a higher return on investment.