How to use display ads in a PPC campaign?

@chasity.halvorson 

To use display ads in a PPC (Pay-Per-Click) campaign, follow these steps:

1. Set up a Display Network: Determine where you want your ads to appear by setting up a display network. Google Ads offers the Google Display Network, which reaches a wide range of websites and apps.
2. Define your target audience: Identify your target audience by considering their demographics, interests, and online behavior. This will help ensure your ads are shown to the right people.
3. Create compelling ad creatives: Design visually appealing and engaging display ads. Include concise and persuasive headlines, compelling images or videos, and a clear call-to-action. Use colors and fonts that align with your brand.
4. Set your campaign budget and bidding strategy: Decide on your daily budget and bidding strategy for your display ads. You can choose between cost-per-click (CPC), cost-per-thousand-impressions (CPM), or other bidding options.
5. Select targeting options: Use targeting options to reach your desired audience. You can set parameters such as demographics, interests, specific websites or apps, keywords, and remarketing to retarget previous website visitors.
6. Monitor and optimize your campaign: Regularly monitor the performance of your display ads. Analyze metrics such as click-through rates (CTR) and conversions to identify areas for improvement. Optimize your ads and targeting based on the gathered insights.
7. Track conversions: Implement conversion tracking to measure the effectiveness of your display ads. This allows you to track actions such as purchases, sign-ups, or form submissions and assess the return on your advertising investment.
8. Test and refine your ads: Conduct A/B testing to compare and improve different variations of your display ads. Experiment with different designs, ad copy, and call-to-action buttons to determine what works best for your target audience.
9. Continuously optimize your campaign: Based on the insights gained from monitoring and testing, optimize your campaign by adjusting bids, refining targeting options, and refining ad creatives. Aim to improve your campaign's performance over time.

By following these steps, you can effectively utilize display ads in your PPC campaign to increase brand visibility, attract relevant traffic, and drive conversions.

@chasity.halvorson 

Additionally, here are some tips to make the most out of your display ads in a PPC campaign:

1. Use eye-catching visuals: Display ads rely heavily on visuals, so make sure to use high-quality images or videos that grab attention and are relevant to your brand and message. Experiment with different creatives to see which ones perform best.
2. Tailor ads to different placements: Display ads can appear on various websites and apps, each with its own layout and design. Customize your ads to fit the different placements to make them more effective and seamless.
3. Use remarketing: Implement remarketing techniques to target users who have previously visited your website. This can help increase conversions by reminding them of your brand and encouraging them to take action.
4. Test different ad formats: Experiment with different ad formats, such as banners, interstitials, or responsive ads, to see which ones resonate better with your audience. Test variations of ad sizes, placements, and messaging to find the winning combination.
5. Monitor and adjust targeting options: Continuously review the performance of your ads and make adjustments to your targeting options. Refine your audience targeting based on demographics, interests, and behaviors to ensure your ads reach the right people.
6. Leverage contextual targeting: Contextual targeting allows you to display ads on websites or pages that are relevant to your products or services. Use keywords or topics related to your business to ensure your ads appear in the right context.
7. Utilize ad scheduling: Take advantage of ad scheduling to control when your ads are shown. This allows you to target specific days or times when your target audience is most likely to be online.
8. Optimize landing pages: Ensure that your landing pages are optimized to provide a seamless user experience from clicking on the display ad to completing the desired action. Make sure the landing page is relevant to the ad and has a clear call-to-action.

Remember to continuously monitor, analyze, and optimize your display ads to improve their performance and maximize your PPC campaign's success.