@mike

To further optimize ad distribution, you can also consider the following tips:

Use multiple ad variations: Create multiple ads within a single ad group to test different messaging, headlines, and calls-to-action. With more ad variations, you can distribute impressions more evenly and gather more data to inform your optimization strategies.
Implement ad testing: Regularly test and optimize your ads based on performance data. This will allow you to identify top-performing ads and allocate impressions more effectively.
Monitor ad performance: Keep a close eye on ad metrics such as click-through rates (CTR), conversion rates, and cost per conversion. This will help you identify any underperforming ads that may require adjustments or replacements.
Consider ad scheduling: Pay attention to the timing and days of the week when your ads perform best. Adjust your ad scheduling settings to ensure that your ads are evenly distributed during the most effective time periods.
Analyze ad placements: Review the performance of your ads on different platforms or websites within your ad network. Optimize ad placement by removing underperforming placements or investing more in high-performing ones.
Don't forget about ad extensions: Utilize ad extensions such as sitelinks, callouts, and structured snippets to enhance your ad's visibility and increase click-through rates. Monitor their performance and optimize as needed.

By implementing these strategies and settings, you will be able to distribute your ads more evenly and gather valuable data to maximize your PPC campaign's performance.

#rotation