Having ads and posts directed towards Facebook is easy and beneficial to the company that is boosting the post. However, like everything else, boosting still costs money to accomplish through your Facebook ad. So with that, let´s get an idea of what boosting entails. You will be happy to know that it is not as expensive as you think.
First, a few characteristics exist, which can make a difference. One is the type of post, which may or may not affect your advertising budget. By opting for an ad based on number of clicks, then you can expect to pay at least $5. However, it´s important to keep in mind that when your post is directed towards a broader audience, then the price will increase. This may not need to be done because Facebook normally reaches many so you won´t have to, which will save money. As a post is on the wall, you are either wanting to achieve an engaging interaction, achieving a conversion, or achieve a ¨like¨.
When you intend to have the world view the boost, then you may experience an even lesser cost, which can be a few pennies for each like obtained. But by posting towards a particular area or group, you may see an increase in the cost.