There are several ways to track incoming search keywords, depending on your website platform and the tools you have available. Here are a few methods:
- Google Analytics: If you have Google Analytics installed on your website, you can use it to track incoming search keywords. Go to Acquisition > All Traffic > Channels, and click on the "Organic Search" channel. Here you can see the search terms that people used to find your website.
- Google Search Console: This is another tool from Google that can help you track search keywords. It will show you the search queries that led to clicks on your website in the "Performance" report. You'll need to verify your website with Google Search Console first.
- Third-party tools: There are many third-party tools available that can help you track search keywords, such as SEMrush, Ahrefs, and Moz. These tools can provide more detailed information about search keywords and their performance.
- Internal search tracking: If you have an internal search engine on your website, you can track the keywords that users are searching for on your site. This can give you insight into what content your visitors are looking for.
By using these methods, you can track incoming search keywords and use the information to optimize your website for search engines and improve your content strategy.