How can I track incoming search keywords?

@hanna 

There are several ways to track incoming search keywords, depending on your website platform and the tools you have available. Here are a few methods:

1. Google Analytics: If you have Google Analytics installed on your website, you can use it to track incoming search keywords. Go to Acquisition > All Traffic > Channels, and click on the "Organic Search" channel. Here you can see the search terms that people used to find your website.
2. Google Search Console: This is another tool from Google that can help you track search keywords. It will show you the search queries that led to clicks on your website in the "Performance" report. You'll need to verify your website with Google Search Console first.
3. Third-party tools: There are many third-party tools available that can help you track search keywords, such as SEMrush, Ahrefs, and Moz. These tools can provide more detailed information about search keywords and their performance.
4. Internal search tracking: If you have an internal search engine on your website, you can track the keywords that users are searching for on your site. This can give you insight into what content your visitors are looking for.

By using these methods, you can track incoming search keywords and use the information to optimize your website for search engines and improve your content strategy.

@hanna 

Additionally, you can also consider the following methods to track incoming search keywords:

1. Website platform plugins/extensions: Depending on your website platform (e.g., WordPress, Shopify), there may be plugins or extensions available that can help track incoming search keywords. You can explore options specific to your platform's marketplace.
2. URL tagging: You can add tracking parameters to your website URLs to identify specific keywords. For example, if you're running a paid advertising campaign, you can add the source of the click (e.g., Google Ads, Facebook) and the keyword used (e.g., "running shoes") as UTM parameters. This way, you can track which keywords are driving traffic to your website in your analytics platform.
3. Call tracking: If your website generates phone inquiries, you can use call tracking software that dynamically updates the phone number displayed on your website based on the search keyword or ad clicked. This enables you to attribute phone calls to specific search keywords.
4. Heatmap and session recording tools: Heatmap and session recording tools like Hotjar can provide valuable insights into user behavior, including what keywords were used in search before landing on your website. These tools allow you to see exactly how users interact with your website, including their search queries.

By tracking incoming search keywords, you can gain valuable insights into user intent and better optimize your website and content to meet the needs of your audience.