To track keywords in Google Analytics, you can follow these steps:
- Sign in to your Google Analytics account and select the website for which you want to track keywords.
- Go to the "Acquisition" section from the left-hand menu, then click on "Campaigns" and "Organic Keywords".
- Google Analytics will now display a list of keywords that visitors have used to find your website through organic search.
- You can further analyze this data by using various dimensions and metrics available, such as the number of sessions, bounce rate, conversion rate, and more.
- To get more detailed keyword insights, you can integrate Google Analytics with Google Search Console (formerly known as Google Webmaster Tools). In Search Console, go to "Performance" and then "Queries" to see the keywords that are driving organic traffic to your website.
- To link Google Analytics and Google Search Console, go to Admin in Google Analytics, select the property, and find the "Search Console" option in the "Property" column. Click on "Adjust Search Console" and follow the instructions to connect the two accounts.
- By connecting Google Analytics and Google Search Console, you can access more keyword data, including impressions, clicks, average position, and click-through rate (CTR) for each keyword.
- Additionally, you can set up custom reports or dashboards in Google Analytics to track specific keywords or keyword groups, allowing you to monitor their performance over time and identify any patterns or trends.
Remember that due to privacy concerns, Google now encrypts most organic search terms, so it may not be possible to track every single keyword that brings organic traffic to your website. However, integrating Google Analytics with Google Search Console will provide more keyword data than just relying on Analytics alone.