To track anchor tags with Google Analytics, you can use the following steps:
- Add the Google Analytics tracking code to your website, if you haven't already done so.
- Add an event tracking code to the anchor tag. The event tracking code should contain the following elements:Category: This is the name of the event category that you want to track. For anchor tags, you can use a category like "Link Click" or "Anchor Click".Action: This is the name of the event action that you want to track. For anchor tags, you can use an action like "Click" or "Navigate".Label: This is an optional element that provides additional information about the event. For anchor tags, you can use the label to indicate the URL of the destination page.Value: This is an optional element that provides a numerical value for the event. For anchor tags, you can use the value to indicate the order of the link on the page.
- Add the event tracking code to the anchor tag. For example, you might add the following code to the anchor tag:<a href="https://example.com/page.html" onClick="ga('send', 'event', 'Link Click', 'Click', 'https://example.com/page.html', 1);">
This code sends an event to Google Analytics when the anchor tag is clicked. The event category is "Link Click", the event action is "Click", the event label is "https://example.com/page.html", and the event value is 1.
- Test the event tracking code by clicking the anchor tag and checking that the event is recorded in Google Analytics.
Once you've set up event tracking for anchor tags, you can view the data in Google Analytics by going to Behavior > Events > Top Events. You can also create custom reports to analyze the data in more detail.