How to track profit in google analytics?

by elmo.conroy , in category: SEO Tools , 4 months ago

How to track profit in google analytics?

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1 answer

by harrison.goodwin , 4 months ago

@elmo.conroy 

To track profit in Google Analytics, you can follow these steps:

  1. Set up Ecommerce Tracking: Enable Ecommerce Tracking in your Google Analytics account. This allows Google Analytics to track and analyze transaction data on your website.
  2. Enable Enhanced Ecommerce (optional): If you want to track more detailed ecommerce data, you can enable Enhanced Ecommerce. This provides additional insights like product impressions, add to cart, product clicks, etc.
  3. Implement Tracking Code: Add the Google Analytics tracking code to your website's header or footer, ensuring it is present on all pages.
  4. Enable Ecommerce Tracking on relevant pages: To track profit, you need to enable ecommerce tracking on key pages like the order confirmation/thank you page. This can be done by calling the 'ecommerce.js' JavaScript method or using the appropriate plugin depending on the platform you're using (e.g. WooCommerce, Shopify, etc.)
  5. Set up Goal Tracking (optional): If you haven't set up ecommerce functionality, you can still track profit by setting up a goal in Google Analytics. This involves defining a destination goal for the order confirmation/thank you page. Ensure the revenue value is correctly configured for the goal.
  6. Configure Currency: Set the currency in your Google Analytics account to match the currency used on your website. This ensures accurate profit tracking.
  7. View Reports: Once tracking is set up and data is being collected, you can view relevant reports to analyze your profit. In the 'Ecommerce' section of Google Analytics, you can find multiple reports like 'Revenue', 'Product Performance', and 'Sales Performance'.


Note: It's important to note that profit data may require additional customization and mapping if your website considers factors like shipping costs, taxes, discounts, or refunds.