Google Analytics site verification works by verifying that you own the website domain or have permission to access and track data associated with it. The process typically involves the following steps:
- Accessing Google Analytics: Sign in to your Google Analytics account or create a new one if you don't have an existing account.
- Account and Property Setup: Once you are logged in, create an account and property for the website you want to track. Provide the required details like website name, URL, and time zone.
- Tracking ID Generation: After setting up the property, Google Analytics generates a tracking ID, which is a unique code assigned to your property.
- Adding Tracking Code: To verify the site, you need to add the generated tracking code to your website's HTML code. This code helps collect data about visitor activity on your site.
- Tracking Code Placement: You can place the tracking code in the header or footer section of your website, depending on your website's structure and design.
- Confirmation and Verification: After adding the tracking code, save the changes to your website and proceed to the verification step. To verify ownership, Google Analytics checks if the tracking code is correctly implemented on your site.
- Verification Methods: There are multiple methods for verification, such as adding the tracking code to all pages, using Google Tag Manager, or associating your Google Analytics account with other Google products like Google Tag Manager or Google Search Console.
- Verification Completion: Once the verification process is successful, Google Analytics starts collecting data from your website and displays it in your account's reports.
Note that the verification process may take some time, and you can check the status of your verification within the Google Analytics interface.