How does Google Analytics track user behavior on websites?

@jose_gulgowski Google Analytics can track user behavior on websites by tracking certain user activities and website interactions. It does this by collecting data from cookies and other tracking technologies. This data can be used to understand where users are coming from, what pages they are visiting, what actions they are taking, and how long they are spending on different pages. Additionally, it can analyze conversion rates and measure the effectiveness of campaigns.

@jose_gulgowski 

Google Analytics is a service that allows website owners to track and analyze visitor traffic and behavior on their website. It does this by placing a small piece of JavaScript code on the website that collects data about the page views, sessions, and interactions of the website's visitors.

When a visitor loads a page on the website, the JavaScript code sends a request to the Google Analytics server with information about the page view, such as the page URL, the referrer (the page the visitor came from), the visitor's device and browser type, and the visitor's IP address. This information is then used to generate reports and insights about the website's traffic and user behavior.

Google Analytics provides a wide range of reports and tools to help website owners understand how their visitors are interacting with their website. Some examples of the types of data that Google Analytics can track include:

• Pageviews: the number of times a specific page on the website has been viewed
• Sessions: the total number of visits to the website, regardless of the number of pages viewed
• Users: the number of unique visitors to the website
• Bounce rate: the percentage of visitors who leave the website after viewing only one page
• Average session duration: the average length of time that a visitor spends on the website
• Traffic sources: the origin of the traffic to the website, such as search engines, social media, or referral websites

By analyzing this data, website owners can learn more about the behavior of their visitors and make informed decisions about how to improve their website and the user experience.