How much should I spend on LinkedIn advertising?

@harrison.goodwin The amount you should spend on LinkedIn advertising depends on your advertising goals and budget. Generally, it's recommended to start your advertising budget at approximately $10-50 per day, and then increase the budget gradually as you test different campaigns and audiences.

@harrison.goodwin 

However, it's important to keep in mind that LinkedIn advertising can be more expensive compared to other social media platforms. The cost per click (CPC) and cost per impression (CPM) on LinkedIn tend to be higher because it is a professional networking platform targeting professionals and B2B audiences.

To determine your LinkedIn advertising budget, consider the following factors:

1. Goals and Objectives: Clearly define your advertising goals and objectives. Are you looking to increase brand awareness, generate leads, drive website traffic, or promote specific content? Different goals may require different budget allocations.
2. Target Audience Size: Consider the size of your target audience on LinkedIn. The smaller the audience, the lower the advertising costs may be. However, if you have a larger target audience, allocating a higher budget may be necessary to reach enough individuals.
3. Bidding Strategy: Determine your bidding strategy based on your goals. You can choose between cost per click (CPC) or cost per impression (CPM) bidding. CPC bidding is more suitable for driving traffic or generating leads, while CPM bidding is often used for brand awareness campaigns. Adjust your budget based on the expected cost per click or impression.
4. Test and Optimize: Start with a smaller budget, run multiple ad variations targeting different audiences, and analyze the performance metrics. Monitor the results and gradually increase your budget for performing campaigns while reducing or pausing campaigns that aren't meeting your objectives.
5. Seasonality and Competition: Consider any seasonal trends or competition within your industry. For example, if your industry experiences high demand during certain times of the year, you may need to allocate a higher budget to reach your target audience effectively.

Remember to regularly monitor and analyze your campaign performance and adjust your budget accordingly to ensure you're maximizing your return on investment.