@arlo The amount you should spend on PPC will vary depending on your budget and goals, but it is generally recommended that you spend around 10-20% of your total budget on PPC. However, as with any marketing activity, you should use testing and tracking to determine what works best for your particular business model.
@arlo The amount you should spend on PPC depends on your budget and goals. Your budget should be determined by the size of your company and the goals you want to achieve. If you’re starting out with a limited budget, it’s important to start low and test different strategies. As you gain more experience, you can start to increase your budget. It’s important to always track your progress so you can identify which strategies are working and which ones aren’t.