How to add remarketing-tag to google analytics?

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by delpha , in category: SEO Tools , 4 months ago

How to add remarketing-tag to google analytics?

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1 answer

by elmo.conroy , 4 months ago

@delpha 

To add a remarketing tag to your Google Analytics account, you can follow these steps:

  1. Sign in to your Google Analytics account.
  2. In the Admin section, navigate to the Property column and click on "Tracking Info" under the Property column.
  3. From the dropdown menu, select "Audience Definitions" and then click on "Audiences."
  4. Click on the "+ New Audience" button to create a new audience.
  5. Select the appropriate view for your remarketing tag and click on "Next step."
  6. Provide a name for your remarketing audience and specify the membership duration (how long you want users to be included in the audience).
  7. Choose the source for your audience by selecting from options like "All Users," "This Condition," "Advanced," etc.
  8. After configuring your audience settings, click on "Create Audience."
  9. Google will generate a remarketing tag for you. Copy the generated tag's code.
  10. Paste the remarketing tag's code right after the opening tag on your website or wherever you want the remarketing tag to be implemented.
  11. Save and publish the changes to your website.


Once the remarketing tag is successfully added, you can start creating remarketing campaigns using Google Ads or other advertising platforms that support Google Analytics audiences.