How to use Google Analytics for remarketing?


by stephon , in category: SEO Tools , a year ago

1 answer

by june.crooks , 10 months ago


To use Google Analytics for remarketing, you can follow these steps:

  1. Set up remarketing lists in Google Analytics: Go to your Google Analytics account and navigate to the Admin section. Under the Property column, click on "Audience Definitions" and then "Audiences." Click on "+New Audience" and choose the type of remarketing list you want to create, such as "All Users" or a specific segment based on behaviors or demographics.
  2. Link your Google Analytics account with Google Ads: In the Admin section of Google Analytics, navigate to the Property column and click on "+Google Ads Linking." Follow the instructions to link your Google Analytics account with your Google Ads account.
  3. Enable remarketing in Google Ads: In your Google Ads account, go to the "Audiences" section under the Tools & Settings menu. Click on "+Remarketing list" and choose "Website visitors" or "App users" depending on your needs. Select the option to use your Google Analytics data to create lists, and then choose the appropriate Google Analytics account and property.
  4. Create remarketing campaigns in Google Ads: In your Google Ads account, navigate to the Campaigns section and click on "+Campaign." Choose the campaign type that aligns with your advertising goals, such as Search, Display, or Video. During the campaign setup, you can select the remarketing lists you created in Google Analytics to target specific audiences.
  5. Monitor and optimize your remarketing campaigns: Once your remarketing campaigns are live, regularly review their performance in Google Ads. Use the data from both Google Analytics and Google Ads to analyze the behavior and engagement of your remarketing audiences. Make any necessary adjustments to your campaigns, such as changing ad creatives, bid optimization, or refining your targeting.

By using Google Analytics for remarketing, you can effectively reach and engage with your website visitors or app users who have already shown interest in your products or services.