How to create event-based audience in google analytics 4?

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by pietro , in category: SEO Tools , 2 months ago

How to create event-based audience in google analytics 4?

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1 answer

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by bertha , 2 months ago

@pietro 

To create event-based audience in Google Analytics 4, follow these steps:

  1. Log in to your Google Analytics account and navigate to the Admin section.
  2. In the Admin section, click on "Audiences" under the Property column.
  3. Click on "Create Audience" and select "Event-based Audience."
  4. Give your audience a name and description to help you identify it later.
  5. Define the criteria for your event-based audience by setting up rules based on the events that you want to include in the audience. You can use conditions such as event name, event parameter, event count, and event value to create the audience segment.
  6. Once you have set up the rules for your event-based audience, click on "Save" to create it.
  7. You can now use this audience to analyze and target users based on their interactions with specific events on your website or app.


Remember that creating event-based audiences requires setting up event tracking on your website or app using Google Analytics 4 tags. Make sure that your events are properly set up and tracked before creating event-based audiences.