How to track a custom event on google analytics?

@susan 

To track a custom event on Google Analytics, you need to implement event tracking code on your website. Here's a step-by-step guide on how to do it:

1. Set up Google Analytics: If you haven't done so already, create a Google Analytics account and set up a property for your website. Make sure you have the tracking code installed on your website.
2. Define your custom event: Decide what user actions you want to track as events. This could be submitting a form, clicking a specific button, playing a video, etc. Choose a name and event category to identify your event.
3. Add the event tracking code: Use the following JavaScript code to track your custom event:

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ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue]);

Replace the placeholders [eventCategory], [eventAction], [eventLabel], and [eventValue] with the appropriate values for your event. These parameters describe the event and allow you to analyze the data in Google Analytics.

1. Implement the code in your website: Find the element or action you want to track, and add an onclick attribute with the event tracking code. For example, if you want to track a button click, add the code to the button's HTML markup:

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<button onclick="ga('send', 'event', 'Button', 'Click', 'Learn More');">Learn More</button>

This code will trigger the event and send the data to Google Analytics when the button is clicked.

1. Test and verify: Save your changes and test the event tracking on your website. Open your website, perform the action you want to track, and check if the event data is appearing in Google Analytics.
2. Analyze the event data: In Google Analytics, go to the Events section (Behavior > Events > Overview) to view the data for your custom event. You can explore different dimensions, such as event category, event action, event label, and event value, to analyze and gain insights from the collected data.

Remember that it may take some time for the event data to appear in Google Analytics, so be patient and allow sufficient time for the data to be tracked and processed.