How to track a/b testing event and show the difference from google analytics 4?

@declan_ritchie 

To track A/B testing events and compare the results in Google Analytics 4, you will need to set up and implement Event Tracking for your A/B tests. Here's how you can do it:

1. Set up a Goal in Google Analytics 4 for each variant of your A/B test. Go to Admin > Goals and create a new goal for each variant.
2. Use Google Tag Manager (GTM) to track the events related to your A/B test. Set up triggers for each event you want to track, such as when a user clicks on a button or visits a specific page.
3. Create tags in GTM that track these events and send the data to Google Analytics 4. Make sure to include variables for the A/B test variant in the event data.
4. Test your implementation to ensure that the events are being tracked correctly.
5. Once the events are being tracked, you can compare the results for each variant in Google Analytics 4. Go to the Events report in GA4 and filter the data by the A/B test variant to see the differences in performance.

By following these steps, you can effectively track A/B testing events and compare the results in Google Analytics 4 to see which variant is performing better.