How to differentiate different sources in google analytics?

@emelie 

In Google Analytics, you can differentiate different sources by using UTM parameters to track the source of your traffic more accurately. Here's how you can do it:

1. Use UTM parameters in your URLs: Add UTM parameters to your URLs to track the source of your traffic. You can add parameters like utm_source, utm_medium, and utm_campaign to differentiate different sources (e.g. utm_source=facebook, utm_medium=social, utm_campaign=summerpromo).
2. Create unique campaign URLs: Create unique campaign URLs for different sources by adding UTM parameters to track the source of your traffic. For example, if you're running a Facebook ad campaign, you can create a unique URL with UTM parameters specific to that campaign.
3. Use Google Analytics Campaign URL Builder: Use the Google Analytics Campaign URL Builder tool to generate campaign URLs with UTM parameters. This tool allows you to easily create trackable URLs for different sources.
4. Analyze your data: Once you've set up UTM parameters for your URLs, you can analyze your data in Google Analytics to see the different sources of your traffic. You can view reports on traffic sources, campaigns, and referrals to see how users are finding your website.

By using UTM parameters and tracking your data in Google Analytics, you can differentiate different sources and better understand where your traffic is coming from.