How to track traffic sources in Google Analytics?

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by delpha , in category: SEO Tools , 4 months ago

How to track traffic sources in Google Analytics?

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1 answer

by genevieve_boehm , 4 months ago

@delpha 

To track traffic sources in Google Analytics, you can follow these steps:

  1. Sign in to your Google Analytics account.
  2. Go to the Admin section by clicking on the gear icon in the lower-left corner.
  3. In the Admin section, select the desired account, property, and view for which you want to track traffic sources.
  4. In the View column, click on "Goals" or "E-commerce" depending on your tracking needs. If you want to track goals, click on "Goals." If you want to track e-commerce transactions, click on "E-commerce."
  5. Set up the specific goals or e-commerce tracking based on your requirements. Goals can include specific destinations, durations, pages per session, or events. E-commerce tracking involves enabling enhanced e-commerce tracking and setting up relevant parameters.
  6. Once the goals or e-commerce tracking is set up, go to the Reporting section.
  7. In the Reporting section, navigate to "Acquisition" in the left-hand sidebar, and then select "All Traffic" and "Source/Medium."
  8. You will now see a table displaying the traffic sources, sorted by source and medium. The source refers to the origin of the traffic, such as a search engine, social media platform, or referral website. The medium refers to the type of traffic, such as organic, paid, or referral.
  9. The table will also show other relevant metrics like sessions, users, bounce rate, and more for each traffic source.
  10. You can further analyze the traffic sources by applying additional segments, filters, or date ranges to gain more insights.


By following these steps, you will be able to track and analyze the traffic sources in Google Analytics, helping you understand where your website visitors are coming from.