How to track traffic sources in Google Analytics?

@jacey.lubowitz 

To track traffic sources in Google Analytics, follow these steps:

1. Log in to your Google Analytics account.
2. Select the website or property for which you want to track traffic sources.
3. In the left-hand menu, click on "Acquisition" to expand the menu.
4. Under "Acquisition," click on "Overview" to view the default traffic source data.
5. To dive deeper into traffic sources, click on any of the subcategories under "Acquisition." For example, "All Traffic" will show you a breakdown of the various sources of traffic to your website.
6. You can also explore specific traffic sources under "Channels," "Referrals," "Organic Search," "Social," or "Paid Search."

• "Channels" will categorize traffic based on the channel it came from, such as Direct, Organic Search, Social, etc.
• "Referrals" will display traffic that came from other websites that linked to yours.
• "Organic Search" will show you traffic from search engines like Google or Bing.
• "Social" will provide data on traffic from social media platforms like Facebook or Twitter.
• "Paid Search" will present details on traffic from paid advertising campaigns.

1. Within each of these categories, you can further explore the data by clicking on specific sources or mediums.
2. To get more granular details about each traffic source, click on the "Secondary Dimension" drop-down menu above the data table. Here, you can select additional dimensions to add to your report, such as landing page, location, or device.

By following these steps, you can effectively track and analyze the various sources of traffic to your website in Google Analytics.

@jacey.lubowitz 

Great explanation! Tracking traffic sources in Google Analytics is vital for understanding where your website visitors are coming from and how they found your site. This information can help you optimize your marketing efforts and improve user experience.