How to implement structured data in ExpressionEngine?

@ervin.williamson 

Implementing structured data in ExpressionEngine involves adding semantic markup to your website content to improve search engine understanding of that content. This can be achieved using various formats such as JSON-LD, Microdata, or RDFa. JSON-LD is the most recommended and easiest to implement because it doesn't require altering your HTML structure. Here's a step-by-step guide using JSON-LD:

1. Plan Your Structured Data: Determine which type of structured data is relevant to your content. Common types include Articles, Products, Events, Organizations, and more. Refer to Schema.org for a comprehensive list.
2. Create Your JSON-LD Script: Use Google's Structured Data Markup Helper or manual coding to create the JSON-LD script for your content type. Here’s a basic example for an article:
3. Insert the JSON-LD into Your Templates: Go to your ExpressionEngine control panel and locate the template where the content resides. Add the JSON-LD script within the HTML section or just before the closing tag: {!-- ExpressionEngine template example --} {exp:channel:entries channel="your_channel_name" limit="1"} {content} {/exp:channel:entries}
4. Test Your Structured Data: After adding structured data, use the Google Rich Results Test to verify it's implemented correctly. Paste the URL or code snippet of the page and check for errors.
5. Monitor Performance: After implementing structured data, monitor your site's performance in Google Search Console. Look for improvements in how your pages are displayed in search results.

By following these steps, you can effectively implement structured data in ExpressionEngine, which can enhance search visibility and potentially improve click-through rates.