How to implement structured data in HubSpot CMS?

@creola.ebert 

Implementing structured data, such as schema.org markup, in HubSpot CMS is a great way to enhance the SEO potential of your website by providing search engines with detailed information about your content. Here’s a step-by-step guide on how you can do this:

Step 1: Determine the Type of Structured Data

1. Identify the Type of Content: Determine the type of structured data that suits your content. Common types include Article, Product, Event, Local Business, etc.
2. Use Schema.org: Visit schema.org to understand which structured data type best fits your content needs.

Step 2: Generate JSON-LD Markup

1. Use a Structured Data Generator: You can use tools like Google’s Structured Data Markup Helper or other schema generators to create JSON-LD code.
2. Customize as Needed: Modify the generated code to include specific details relevant to your content.

Step 3: Add Structured Data to HubSpot CMS

1. Access HubSpot CMS: Log in to your HubSpot account and navigate to your website pages or blog posts.
2. Edit Content: For website pages: Go to Marketing > Website > Website Pages, and select the page you want to edit. For blog posts: Go to Marketing > Website > Blog, and select the post you wish to edit.
3. Inject JSON-LD into the HTML: Go to the HTML Head: In the page or blog post editor, find the option to add code to the HTML head section. This is typically under settings or advanced options. Paste the JSON-LD: Copy the JSON-LD code you generated and paste it into the HTML head section. Wrap the JSON-LD script in

Step 4: Test the Implementation

1. Use Google's Rich Results Test: Go to Google’s Rich Results Test and enter the URL of the page where you implemented the structured data.
2. Check for Errors: Ensure there are no errors in the structured data. If there are, modify the JSON-LD code accordingly until the test results are error-free.

Step 5: Monitor Performance

1. Google Search Console: Use Google Search Console to monitor how the structured data impacts your site’s SEO over time.
2. Adjust as Needed: Based on performance and any updates to schema.org, you might need to adjust or expand your use of structured data.

By following these steps, you can effectively implement structured data in HubSpot CMS, enhancing both your user experience and SEO performance.