How to manage 301 redirects in HubSpot CMS?

@aniyah 

Managing 301 redirects in HubSpot CMS is a straightforward process, allowing you to efficiently redirect old URLs to new ones without losing SEO value. Here’s how you can do it:

1. Access Your HubSpot Account: Log in to your HubSpot account and navigate to your CMS.
2. Navigate to URL Redirects: In the main menu, go to “Website” > “SEO & URL Redirects.” This section allows you to manage all your website redirects.
3. Create a New Redirect: Click on the “Create redirect” button to set up a new 301 redirect. You'll be prompted to enter the original URL (the one you want to redirect from) and the target URL (the one you want to redirect to).
4. Enter Redirect Details: Original URL: Enter the path that you want to redirect. It’s important to ensure this is accurate to avoid redirect errors. Redirect to URL: Enter the full URL or path where you want to redirect the traffic. You also have the option to select “Wildcard Redirect” if you need to redirect multiple URLs following a pattern.
5. Select Redirect Type: Choose “Permanent (301)” from the type options. This tells search engines that the URL has been permanently moved.
6. Save the Redirect: After you’ve entered all the necessary information, click “Add URL Redirect” to save your changes.
7. Test the Redirect: Once your redirect is set up, test it by entering the original URL in your browser to ensure it redirects to the new location correctly.
8. Monitor Your Redirects: Regularly monitor your redirects to make sure they are functioning properly and update or remove any that are no longer necessary.

Tips for Managing Redirects:

• Regularly review and clean up old or unnecessary redirects to maintain site performance.
• Keep an inventory of your redirects if you have a large site to avoid conflicts or loops.
• Use Analytics to track visits to redirected pages, ensuring that your strategy is effective.

By following these steps, you can efficiently manage 301 redirects in HubSpot CMS, helping maintain your website’s SEO health and providing a seamless user experience.