How to add structured data in TYPO3?

@priscilla.langworth 

Adding structured data in TYPO3 can enhance the search engine visibility of your content by providing additional context and information in a standardized format. Here’s how you can implement structured data in TYPO3:

Step 1: Select the Type of Structured Data

Decide what kind of structured data you want to add. Common types include articles, events, products, and local businesses. You can find available types on the Schema.org website.

Step 2: Implement Structured Data in TYPO3

Using TypoScript

1. Access TypoScript Template: In the TYPO3 backend, go to your site’s template module. Select the template where you want to add the structured data.
2. Add TypeScript for Structured Data: You can use TypoScript to inject structured data scripts. Here is an example for an organization: page { headerData { 10 = TEXT 10 { typolink { parameter = https://example.com returnLast = url } value ( ) insertData = 1 } } }
3. Clear Cache: After adding the code, clear the TYPO3 cache to ensure that your changes take effect.

Using Fluid Templates

1. Edit Fluid Template: If you're using Fluid templates, you can directly insert JSON-LD structured data within the HTML template.
2. Insert JSON-LD: For example, in your Fluid template file, add:
3. Render Content: Ensure your template is being properly rendered and integrated within your TYPO3 website.

Step 3: Validate Your Structured Data

• Use Google’s Rich Results Test or the Structured Data Testing Tool to validate your structured data.

Step 4: Monitor Performance

• Once implemented, keep track of your pages’ performance in search engines to ensure that the structured data is having the desired impact.

By adding structured data, you provide search engines with more detailed information about your content, potentially improving your visibility and the richness of your search results.