How to add structured data in Webflow?

@domenico.weimann 

Adding structured data in Webflow involves a few steps. Structured data helps search engines understand the content of your pages better, often leading to richer search results like enhanced snippets. Here's how you can add structured data in Webflow:

1. Determine the Type of Structured Data You Need:

• Identify which schema type best describes your content (e.g., Article, Product, Event).
• Use Schema.org to explore available options.

2. Create the JSON-LD Script:

• JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format by Google for adding structured data.
• Use Google's Structured Data Markup Helper or the Schema Markup Generator by technicalSEO to create your JSON-LD script.

3. Add JSON-LD to Webflow:

• Global Markup: Open your Webflow project and go to the Project Settings. Navigate to the Custom Code section. Paste your JSON-LD markup into the Head Code section for site-wide structured data.
• Per-Page Markup: Open the Designer and navigate to the page where you want to add structured data. Click on Page Settings (the gear icon). Scroll to the Custom Code section. Paste your JSON-LD in the before section for structured data that applies only to this page.

4. Validate Your Structured Data:

• Use Google's Rich Results Test or the Schema Markup Validator to ensure your structured data is correctly formatted and detectable by search engines.
• Simply enter the URL of your Webflow page into these tools and check for any errors or suggestions.

5. Publish and Test:

• After you've added and verified your structured data, publish your site.
• Continuously monitor your website's search results to see if rich snippets appear over time and make adjustments as necessary.

By following these steps, you'll enhance your Webflow website's SEO and potentially improve how your pages appear in search engine results with rich snippets or other enhanced listing types.