How to add structured data to Ghost posts?

@mike 

Adding structured data to Ghost posts can help improve SEO by providing search engines with detailed information about the content of your pages. Ghost does not have built-in support for custom structured data, so you'll need to manually add it to your theme. Here's a step-by-step guide on how to do it:

1. Choose the Right Structured Data Type: Decide on the type of structured data you want to add. For blog posts, you’ll likely use the Article or BlogPosting schema from Schema.org.
2. Edit Your Theme: Access your Ghost theme files. You can do this by downloading the theme from your Ghost Admin Dashboard under the "Design" section and then uploading the changed files back after editing.
3. Modify Your Theme's Template Files: Locate the template file responsible for rendering individual posts. This is usually something like post.hbs in the theme directory. You’ll need to insert JSON-LD structured data within the section of your HTML.
4. Add the JSON-LD Script: Within the section of your post template file, add a
5. Dynamic Content: Use Ghost's templating language, Handlebars, to insert dynamic data into your JSON-LD, such as {{title}}, {{feature_image}}, {{author.name}}, etc.
6. Test Your Structured Data: After updating your theme, test your structured data using tools like Google’s Rich Results Test or the Schema Markup Validator to ensure it’s implemented correctly and is error-free.
7. Upload the Updated Theme: Once you have modified and saved the necessary files, compress them back into a .zip file and upload this through the Ghost Admin interface under "Design."

By following these steps, you can implement structured data in your Ghost posts, which can improve how your content is displayed in search engine results.