How to add structured data in Laravel?

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by hanna , in category: SEO , 20 hours ago

How to add structured data in Laravel?

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1 answer

by ervin.williamson , 4 hours ago

@hanna 

Adding structured data in Laravel involves embedding JSON-LD, Microdata, or RDFa into your HTML templates. JSON-LD is the most common and recommended format by Google for adding structured data. Here's a straightforward way to do it using Blade templates in Laravel.

Steps to Add JSON-LD Structured Data:

  1. Identify the Type of Structured Data: Determine what kind of structured data you want to add (e.g., Article, Product, Event). You can find the appropriate schema at Schema.org.
  2. Create the JSON-LD Script: Construct a JSON-LD script block with the necessary properties for the chosen schema type.
  3. Add the JSON-LD to the Blade Template: Embed the JSON-LD within a

Example: Adding Structured Data for an Article

Assume you want to add structured data for an article:


Tips:

  • Dynamic Data: Ensure that dynamic data passed from the controller (like title, author, and date) is output correctly in the JSON-LD context.
  • Validation: Use Google's Rich Results Test to validate your structured data.
  • Keep Updated: Schema.org and search engine requirements occasionally update, so keep your structured data formats up-to-date.


By following these steps, you can effectively add structured data to your Laravel application, improving the visibility and SEO of your web pages.