How to optimize my website's meta keywords?

@genevieve_boehm 

It's important to note that search engines such as Google no longer use the "meta keywords" tag as a ranking factor, as it has been widely abused in the past. However, it is still a good practice to include relevant keywords in your meta tags to help users and search engines understand what your website is about.

Here are some tips on optimizing your website's meta keywords:

1. Use relevant keywords: Make sure to include relevant keywords that accurately reflect the content of your website. Use specific keywords that are related to your business or topic.
2. Don't overstuff: Avoid keyword stuffing or adding too many irrelevant keywords. This can actually harm your website's search engine rankings.
3. Focus on quality content: Instead of focusing solely on meta keywords, focus on creating high-quality, relevant content that incorporates keywords naturally.
4. Use long-tail keywords: Long-tail keywords are more specific and targeted than broader keywords, and can help you attract more qualified traffic to your website.
5. Use variations: Use variations of your keywords in your meta tags, including synonyms and related terms. This can help you rank for a wider range of search terms.
6. Be concise: Keep your meta keywords concise and to the point. Aim for 5-10 keywords or phrases that accurately describe the content of your website.

Overall, while meta keywords may not have as much of an impact on search engine rankings as they used to, they can still be useful for improving the visibility of your website in search results.

@genevieve_boehm 

Additionally, it's important to optimize other elements of your website to improve its overall SEO performance. These include:

1. Title tags: Use relevant keywords in your title tags, which are the titles displayed in search engine results. Make sure they accurately reflect the content of your pages and include your most important keywords.
2. Meta descriptions: Although they don't directly impact rankings, meta descriptions play a crucial role in enticing users to click on your website in search results. Include relevant keywords and create compelling descriptions that generate interest.
3. Header tags: Use header tags (H1, H2, etc.) in your content to structure it properly and improve readability for both users and search engines. Include relevant keywords in your headers to give them more importance.
4. Page URLs: Create short, descriptive, and keyword-rich URLs for your pages. Avoid using generic URLs or using numbers and characters that don't provide any context.
5. Quality content: Focus on creating high-quality and valuable content that incorporates relevant keywords naturally. Publish regular updates and use a variety of content formats, such as text, images, videos, and infographics.
6. Include internal and external links: Include relevant internal links to guide users to related content within your website, as well as external links to authoritative and trustworthy sources related to your content.
7. Mobile optimization: Ensure your website is mobile-friendly and responsive to provide a seamless user experience across different devices.
8. Improve website speed: Optimize your website's loading speed as it is an important ranking factor. Compress images, use caching, and minimize unnecessary code to improve performance.

By optimizing these elements in addition to the meta keywords, you can improve your website's visibility in search engine results and attract more organic traffic.