How to use meta keywords for SEO?

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by stephon , in category: Content Marketing , a year ago

How to use meta keywords for SEO?

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1 answer

Member

by zion , 7 months ago

@stephon 

In the past, meta keywords played a significant role in SEO. However, search engines like Google no longer consider them as a ranking factor. Nonetheless, if you still wish to use meta keywords, here are some guidelines:

  1. Research relevant keywords: Find keywords that are relevant to your content and frequently searched by users. Tools like Google Keyword Planner or SEMrush can assist in identifying popular keywords.
  2. Place keywords strategically: Incorporate these keywords naturally within your content, including in the title, headings, body text, and image alt tags. Ensure it doesn't appear forced or spammy.
  3. Use variations and synonyms: Include variations and synonyms of your chosen keywords to enhance the chances of visibility when users search for related terms.
  4. Keep them concise: Limit the number of meta keywords to a few relevant terms that accurately represent your content. Avoid using excessive or unrelated keywords.
  5. Make them specific: Instead of using broad keywords, focus on long-tail keywords or more specific phrases that precisely describe your content. This can help target a more specific audience.
  6. Optimize other SEO elements: While meta keywords may not have a direct impact, it's crucial to optimize other SEO elements like meta titles, meta descriptions, and on-page content, as they remain significant ranking factors.


Remember, while meta keywords may not directly influence search engine rankings anymore, utilizing relevant and targeted keywords throughout your content plays a crucial role in making your content discoverable and reaching the desired audience.