How to redirect old "ugly" urls to seo-friendly ones?

by percy_bauch , in category: SEO , 9 months ago

How to redirect old "ugly" urls to seo-friendly ones?

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1 answer

by priscilla.langworth , 9 months ago


To redirect old "ugly" URLs to SEO-friendly ones, you can follow these steps:

  1. Analyze the existing URLs: Identify the old URLs that are not SEO-friendly and need to be modified.
  2. Plan the new URL structure: Determine how you want the new SEO-friendly URLs to look. Make sure to include relevant keywords that describe the page's content.
  3. Create a redirect map: Prepare a redirect map that outlines the old URLs and their corresponding new URLs.
  4. Use 301 redirects: Implement 301 redirects from the old URLs to the new SEO-friendly URLs. This informs search engines that the page has permanently moved to a new location.
  5. Update internal links: Change any internal links within your website to point to the new URLs. This ensures consistency and improves user experience.
  6. Notify external websites: Reach out to other websites that have linked to your old URLs and request them to update their links to the new URLs.
  7. Update sitemap and submit to search engines: Update your website's XML sitemap to include the new URLs and submit it to search engines like Google. This can help search engines discover and index your new URLs faster.
  8. Monitor and optimize: Keep an eye on the performance of the new URLs in terms of search rankings and user engagement. Make adjustments if necessary.

By implementing these steps, you can effectively redirect old "ugly" URLs to SEO-friendly ones, which can potentially improve your website's visibility and rankings in search engine results pages.