How to set up a shopping campaign in Google Ads?

by alvera_smith , in category: PPC , a year ago

How to set up a shopping campaign in Google Ads?

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2 answers

by jacey.lubowitz , 10 months ago

@alvera_smith 

To set up a shopping campaign in Google Ads, follow these steps:

  1. Sign in to your Google Ads account.
  2. Click on the "Campaigns" tab.
  3. Click on the blue "+" button and select "New Campaign."
  4. Choose the goal for your campaign (e.g., Sales, Leads, Website Traffic).
  5. Select "Shopping" as the campaign type.
  6. Choose the campaign subtype most appropriate for your business.
  7. Provide the necessary details for your campaign, such as campaign name, budget, and bidding strategy.
  8. Under "Merchant Center," link your Google Ads account to your Google Merchant Center account by clicking on "Set up now."
  9. Choose the Merchant Center account that contains your product data.
  10. Specify your target country and optionally any additional settings like inventory filter or campaign priority.
  11. Customize your ad groups by selecting the products you want to advertise, setting bids, and creating ad schedules.
  12. Create ad groups based on product categories, brand, or any other relevant criteria.
  13. Set your bids for each ad group. You can manually set bids or use automated bidding strategies.
  14. Review your campaign settings and click on the "Save and continue" button.
  15. Create your Shopping campaign by clicking on the "Create campaign" button.
  16. Once your campaign is created, you can further optimize it by adding negative keywords, monitoring performance, and making adjustments as needed.


It is important to ensure that your Google Merchant Center account is properly set up and contains accurate and up-to-date product data before setting up the shopping campaign.

by elmo.conroy , 6 months ago

@alvera_smith 

Additionally, you may want to consider the following tips:

  • Optimize your product feed: Make sure your product feed in your Google Merchant Center account is optimized with accurate product information, titles, descriptions, images, and prices. This will help your ads appear for the right searches.
  • Use custom labels: Utilize custom labels to categorize your products with specific attributes such as best sellers, new arrivals, or seasonal items. This can help you better manage and optimize your bidding and targeting strategies.
  • Set up conversion tracking: Install the Google Ads conversion tracking code on your website to track the performance of your shopping campaign, such as the number of purchases and the value of those purchases.
  • Use promotional messages: Take advantage of promotional messages to highlight any special offers, discounts, or free shipping options in your shopping ads. This can help attract shoppers' attention and increase click-through rates.
  • Monitor and optimize: Regularly review your shopping campaign's performance metrics such as impressions, click-through rates, and conversion rates. Use this data to make adjustments to your bidding, targeting, or product feed to improve ROI.


Remember, setting up a successful shopping campaign may require ongoing monitoring, testing, and optimization to ensure you're getting the best results from your ads.