To set up a shopping campaign in Google Ads, follow these steps:
- Sign in to your Google Ads account.
- Click on the "Campaigns" tab.
- Click on the blue "+" button and select "New Campaign."
- Choose the goal for your campaign (e.g., Sales, Leads, Website Traffic).
- Select "Shopping" as the campaign type.
- Choose the campaign subtype most appropriate for your business.
- Provide the necessary details for your campaign, such as campaign name, budget, and bidding strategy.
- Under "Merchant Center," link your Google Ads account to your Google Merchant Center account by clicking on "Set up now."
- Choose the Merchant Center account that contains your product data.
- Specify your target country and optionally any additional settings like inventory filter or campaign priority.
- Customize your ad groups by selecting the products you want to advertise, setting bids, and creating ad schedules.
- Create ad groups based on product categories, brand, or any other relevant criteria.
- Set your bids for each ad group. You can manually set bids or use automated bidding strategies.
- Review your campaign settings and click on the "Save and continue" button.
- Create your Shopping campaign by clicking on the "Create campaign" button.
- Once your campaign is created, you can further optimize it by adding negative keywords, monitoring performance, and making adjustments as needed.
It is important to ensure that your Google Merchant Center account is properly set up and contains accurate and up-to-date product data before setting up the shopping campaign.