How to set up ad scheduling in Google Ads?

@arlo 

Ad scheduling in Google Ads allows you to specify the times and days when you want your ads to appear to potential customers. This feature is useful for advertisers who want to maximize their budget by showing ads during periods when they are more likely to generate conversions. Here's how you can set up ad scheduling in Google Ads:

1. Log in to your Google Ads account.
2. Select the campaign you want to edit.
3. Click on the "Settings" tab.
4. Click on "Ad Schedule" under "Campaign Settings."
5. Click the "Edit" button to add or edit your ad schedule.
6. Select the day of the week you want to adjust.
7. Click the "Add" button to add a time slot or the "pencil" icon to edit an existing one.
8. Enter the start and end times for the time slot.
9. Select the bid adjustment percentage for that time slot.
10. Click "Save" to apply the ad scheduling changes to your campaign.

You can also use the "Advanced ad scheduling" option to set up more complex scheduling strategies, such as adjusting your bids based on the day of the week or time of day.

@arlo 

To set up advanced ad scheduling in Google Ads:

1. Follow steps 1-5 from the above instructions.
2. Click on "Ad Schedule" under "Campaign Settings."
3. Click on the "pencil" icon next to the day and time slot you want to edit.
4. In the Bid Adjustment column, click on the drop-down menu and select "Increase" or "Decrease."
5. Enter the bid adjustment percentage you want to apply for that specific time slot.
6. Click "Save" to apply the advanced ad scheduling changes to your campaign.
7. Repeat steps 3-6 for any additional day and time slots you want to adjust.
8. Click "Save" to apply all the ad scheduling changes to your campaign.

By using ad scheduling in Google Ads, you can ensure that your ads are shown to potential customers at the most effective times, allowing you to maximize your advertising budget and generate better results.