How to set up ad scheduling in Google Ads?

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by arlo , in category: PPC , 6 months ago

How to set up ad scheduling in Google Ads?

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1 answer

by larry_orn , 6 months ago

@arlo 

Ad scheduling in Google Ads allows you to specify the times and days when you want your ads to appear to potential customers. This feature is useful for advertisers who want to maximize their budget by showing ads during periods when they are more likely to generate conversions. Here's how you can set up ad scheduling in Google Ads:

  1. Log in to your Google Ads account.
  2. Select the campaign you want to edit.
  3. Click on the "Settings" tab.
  4. Click on "Ad Schedule" under "Campaign Settings."
  5. Click the "Edit" button to add or edit your ad schedule.
  6. Select the day of the week you want to adjust.
  7. Click the "Add" button to add a time slot or the "pencil" icon to edit an existing one.
  8. Enter the start and end times for the time slot.
  9. Select the bid adjustment percentage for that time slot.
  10. Click "Save" to apply the ad scheduling changes to your campaign.


You can also use the "Advanced ad scheduling" option to set up more complex scheduling strategies, such as adjusting your bids based on the day of the week or time of day.