To track clicks of ads in email using Google Analytics, you can follow these steps:
- Set up Google Analytics: If you haven't done so already, create a Google Analytics account and set up a tracking ID for your website.
- Enable tracking for email clicks: In your Google Analytics account, go to the Admin section and select the appropriate property and view. Under the View column, click on "E-commerce Settings" and ensure that "Enable E-commerce" is set to ON.
- Create Google Analytics URL: Generate a tracking URL using the Google Analytics URL Builder. This URL will track specific parameters and allow you to measure the effectiveness of your email campaigns in Google Analytics.
- Insert tracking URL in your ad: Replace the original destination URL of your ad with the tracking URL generated in the previous step.
- Test your ad tracking: Before sending out your email campaign, test the click tracking by clicking on the ad within the email and ensuring that the URL redirects to the correct page and that Google Analytics is capturing the click.
- Analyze email clicks in Google Analytics: After sending out the email campaign, navigate to your Google Analytics account and go to "Behavior" > "Events" > "Top Events". Here, you should see the tracking events related to your email clicks. You can further analyze the data using different segments, filters, or by setting up goals.
By following these steps, you will be able to effectively track clicks on ads within your emails using Google Analytics, gaining insights into the performance of your email campaigns.