How to properly track link clicks in google tag manager?

by alvera_smith , in category: SEO Tools , 9 months ago

How to properly track link clicks in google tag manager?

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1 answer

by dustin.green , 8 months ago

@alvera_smith 

To properly track link clicks in Google Tag Manager, you can follow these steps:

  1. Set up a Tag in Google Tag Manager: Log in to your Google Tag Manager account and go to your desired container. Click on "Tags" in the left-hand sidebar and select "New". Give your tag a name and choose a tag type based on your tracking needs (e.g., Universal Analytics or Google Ads Conversion Tracking). Configure the tag with the necessary fields, such as tracking ID or conversion ID.
  2. Configure Trigger for the Tag: Click on "Triggers" in the left-hand sidebar and select "New". Choose a trigger type based on the link click you want to track (e.g., Click - All Elements or Click - Just Links). Configure the trigger based on your specific requirements. For example, you can set up the trigger to fire on specific URL clicks or based on CSS selectors.
  3. Connect the Tag to the Trigger: Go back to the "Tags" section and edit the tag you created earlier. Under "Tag Configuration", select the tag you want to connect to the trigger from the drop-down menu. Under "Triggering", select the trigger you created in the previous step.
  4. Submit and Publish: Save your changes and click on the "Submit" button at the top right corner of Google Tag Manager. Give your new version a name, add a description (optional), and submit it. After submission, click on the "Submit" button again to publish the changes.


Now, when a user clicks on a link that matches the configured trigger, the associated tag will be triggered and the link click will be tracked according to the chosen tracking type. Remember to preview and test your changes to ensure proper functioning before publishing.