To track off-site links using Google Analytics Tag Manager, you can follow these steps:
- Create a new Tag in Tag Manager:
Go to the Tag Manager interface, and create a new Tag. Select Google Analytics as the tag type.
- Set up the Google Analytics Tracking ID:
Enter your Google Analytics Tracking ID in the Google Analytics Settings variable field.
- Select the Track Type:
Select the "Event" track type.
- Set up the Event Category, Action, and Label:
Enter the event category, action, and label fields to describe the link you want to track.
- Set up the Trigger:
Create a new Trigger and set the trigger type to "Click - All Links".
- Add Exceptions:
Add any exceptions if necessary, for example, if you don't want to track certain links.
- Save and Publish:
Save the Tag and publish it to your website.
By following these steps, you can track off-site links on your website and collect data about how users interact with them. This data can help you better understand your audience and optimize your website for improved user experience.