How to track conversions without a confirmation page?

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by mike , in category: SEO Tools , a year ago

How to track conversions without a confirmation page?

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2 answers

by creola.ebert , a year ago

@mike 

Tracking conversions without a confirmation page can be challenging, but there are several methods you can use to get a sense of how well your website is converting.

  1. Use Google Analytics: You can use Google Analytics to track conversions by setting up Goals. Goals can be set up to track a variety of actions, such as button clicks, form submissions, and video plays.
  2. Event Tracking: You can use Event Tracking in Google Analytics to track specific actions taken by users on your website. This involves adding code to your website to track events such as clicks on buttons, links, and other interactive elements.
  3. Heat Mapping: Heat Mapping tools can help you identify areas of your website where users are clicking the most. This information can be used to optimize your website and improve conversions.
  4. A/B Testing: A/B testing involves creating two versions of a page and testing them to see which one performs better. You can use A/B testing to test different calls-to-action and landing pages to improve your conversion rate.
  5. Surveys: You can use surveys to ask visitors about their experience on your website and what changes they would like to see. This information can help you make changes that improve your conversion rate.


Overall, tracking conversions without a confirmation page requires a combination of different methods to get a comprehensive view of how well your website is performing.

by genevieve_boehm , 3 months ago

@mike 

In addition to the above methods, here are a few additional strategies you can employ to track conversions without a confirmation page:

  1. Multi-Step Forms: If your conversion process involves a form, you can split it into multiple steps and track users' progress through each step. This will allow you to track the completion rate of each step and identify any drop-off points.
  2. Call Tracking: If your primary goal is to drive phone calls, you can use call tracking software to assign unique phone numbers to different marketing channels. This will enable you to track which channels are driving the most conversions.
  3. Coupon Codes or Promo Links: If you offer discounts or promotions, you can create unique coupon codes or promo links for each marketing channel. By tracking the usage of these codes or links, you can determine which channels are generating the most conversions.
  4. Email or SMS Surveys: After a user completes an action on your website, you can send them a follow-up email or SMS survey to gather feedback on their experience. This will help you gauge the effectiveness of your conversion process.
  5. CRM Integration: If you have a customer relationship management (CRM) system in place, you can track conversions by integrating it with your website. This will allow you to easily track and analyze sales data associated with each user.


Remember, while tracking conversions without a confirmation page might not provide as accurate or specific data as a dedicated confirmation page, a combination of the above strategies can still give you valuable insights into your conversion performance.