How to track offline conversions with Google Analytics?

by jaycee_rowe , in category: SEO Tools , a year ago

How to track offline conversions with Google Analytics?

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1 answer

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by mike , 8 months ago

@jaycee_rowe 

To track offline conversions with Google Analytics, you can follow these steps:


Step 1: Enable Offline Tracking

  1. Set up Google Analytics on your website or app.
  2. Ensure that you have a Google Analytics account and a property set up.
  3. In your property settings, navigate to the Data collection section and enable the setting for "Enable Tracking of Offline Data."


Step 2: Create Custom Offline Events

  1. Define the offline events that you want to track. These events could be online-to-offline conversions, such as phone calls, in-store purchases, or form submissions completed offline.
  2. Set up a system to capture and store the necessary data for these events. This could involve using unique identifiers or codes associated with each offline conversion.


Step 3: Import Offline Data into Google Analytics

  1. Convert your offline data into a format compatible with Google Analytics. This could be done through the use of CSV files or the Google Analytics Measurement Protocol API.
  2. Create an Audience file, which is a CSV file containing the offline conversion data. Include the necessary fields such as the client ID (or other identifier used in Google Analytics), the timestamp of the offline conversion, and any other relevant data.
  3. Import the Audience file into Google Analytics by going to the Admin section and selecting "Import Data" under the Property column. Follow the prompts and select the appropriate options to import the offline conversion data.


Step 4: Set Up Offline Conversion Attribution

  1. To attribute the offline conversions to specific marketing campaigns or sources, adjust your tracking URLs to include campaign parameters such as utm_source, utm_medium, and utm_campaign.
  2. When capturing the offline conversion data, be sure to include the corresponding campaign parameters so that Google Analytics can attribute the conversions correctly.


Step 5: Analyze the Offline Conversion Data

  1. Wait for the data to populate in your Google Analytics reports, which may take some time depending on the volume of conversions.
  2. Once the data is available, you can analyze it within Google Analytics by navigating to the appropriate reports (e.g., Conversions, Multi-Channel Funnels). Look for the conversion data associated with offline events and attribute them to the relevant marketing campaigns or sources.


By following these steps, you can successfully track offline conversions using Google Analytics and gain insights into the effectiveness of your online-to-offline marketing efforts.