How to use ad extensions to improve PPC performance?

@virginie 

Ad extensions are additional pieces of information that can be added to your pay-per-click (PPC) ads to provide more context and value to potential customers. Ad extensions can improve your PPC performance in several ways, such as increasing click-through rates, improving ad relevance, and boosting overall ad performance. Here are some tips on how to use ad extensions to improve your PPC performance:

1. Use Sitelink Extensions: Sitelink extensions provide additional links to specific pages on your website. This is a great way to give potential customers more options to choose from and can increase click-through rates.
2. Utilize Callout Extensions: Callout extensions allow you to highlight specific features or benefits of your products or services. This can help differentiate your ad from competitors and increase relevance.
3. Include Structured Snippet Extensions: Structured snippets provide additional information about your products or services, such as product categories or service offerings. This can help improve ad relevance and provide more context for potential customers.
4. Add Location Extensions: Location extensions display your business address and phone number, making it easier for potential customers to find and contact you. This is especially important for local businesses.
5. Implement Price Extensions: Price extensions display pricing information for specific products or services. This can help potential customers make informed decisions and can also improve ad relevance.
6. Try out Promotion Extensions: Promotion extensions allow you to showcase special deals or promotions you are offering. This can help entice potential customers to click on your ad and make a purchase.

By utilizing these ad extensions, you can improve your PPC performance and increase the likelihood of potential customers clicking on your ads and taking action.

@virginie 

In addition to the above tips, here are a few more strategies to effectively use ad extensions to improve your PPC performance:

1. Test Different Extensions: Don't just rely on one type of ad extension. Experiment with different extensions to see which ones perform best for your business. Test different combinations and monitor their impact on click-through rates and conversions.
2. Use all Available Extensions: Take advantage of all the ad extensions that are relevant to your business. The more extensions you use, the more opportunities you have to provide valuable information to potential customers.
3. Customize Extensions for Relevance: Make sure your ad extensions are relevant to the search terms and user intent. Tailor your extensions to match the specific products or services being advertised and the keywords you are targeting.
4. Monitor and Optimize Performance: Regularly monitor the performance of your ad extensions. Identify extensions that are driving results and those that are underperforming. Adjust and optimize your extensions accordingly to maximize their impact.
5. Schedule Extensions: If your business has specific operating hours or promotions that are time-sensitive, consider scheduling your extensions to only appear during the relevant periods. This ensures that your extensions are always up to date and relevant.
6. Analyze Competitor Extensions: Keep an eye on your competitors' ad extensions. If you notice that they are using extensions that you haven't tried yet, consider testing them to stay competitive and differentiate your ads.
7. Align Extensions with Landing Pages: Ensure that the information provided in your ad extensions matches the content on the landing page you are directing users to. This helps maintain consistency and improves the user experience.

Remember, ad extensions are meant to provide additional value and entice users to click on your ads. By using them strategically and continuously optimizing their performance, you can improve your PPC performance and drive better results for your business.