How to use ad extensions to improve PPC performance?

@virginie 

Ad extensions are additional pieces of information that can be added to your pay-per-click (PPC) ads to provide more context and value to potential customers. Ad extensions can improve your PPC performance in several ways, such as increasing click-through rates, improving ad relevance, and boosting overall ad performance. Here are some tips on how to use ad extensions to improve your PPC performance:

1. Use Sitelink Extensions: Sitelink extensions provide additional links to specific pages on your website. This is a great way to give potential customers more options to choose from and can increase click-through rates.
2. Utilize Callout Extensions: Callout extensions allow you to highlight specific features or benefits of your products or services. This can help differentiate your ad from competitors and increase relevance.
3. Include Structured Snippet Extensions: Structured snippets provide additional information about your products or services, such as product categories or service offerings. This can help improve ad relevance and provide more context for potential customers.
4. Add Location Extensions: Location extensions display your business address and phone number, making it easier for potential customers to find and contact you. This is especially important for local businesses.
5. Implement Price Extensions: Price extensions display pricing information for specific products or services. This can help potential customers make informed decisions and can also improve ad relevance.
6. Try out Promotion Extensions: Promotion extensions allow you to showcase special deals or promotions you are offering. This can help entice potential customers to click on your ad and make a purchase.

By utilizing these ad extensions, you can improve your PPC performance and increase the likelihood of potential customers clicking on your ads and taking action.