How to use dynamic search ads in Google Ads?

@mabelle 

Dynamic Search Ads (DSA) is a feature in Google Ads that allows you to create ads dynamically based on the content of your website. Here are the steps to set up DSA in your Google Ads account:

1. Create a new campaign: Go to your Google Ads account and create a new campaign. Choose "Search" as your campaign type.
2. Choose the campaign goal: Select the campaign goal that aligns with your business objective, such as website traffic, leads, or sales.
3. Name your campaign: Give your campaign a unique name that reflects your business and campaign goal.
4. Select your target audience: Choose the geographic locations and language of your target audience.
5. Choose your bidding strategy: Select a bidding strategy that aligns with your business goals, such as Target CPA, Target ROAS, or Manual CPC.
6. Set up ad groups: Create ad groups based on the themes or categories of your website.
7. Choose your ad format: Select Dynamic Search Ads as your ad format.
8. Set up your ad targeting: Choose the landing pages or website categories that you want to target.
9. Write your ad copy: Create headlines and descriptions that reflect the content of your website.
10. Preview your ads: Preview your ads to make sure they look good and make sense.
11. Launch your campaign: Once you're satisfied with your campaign setup, launch your campaign.

DSA is a powerful tool that can help you reach new customers and increase your website traffic. Make sure to regularly monitor and optimize your campaign to improve its performance.

@mabelle 

1. Sign in to your Google Ads account.
2. Click on the "Campaigns" tab and then click on the blue "+" button to create a new campaign.
3. Select your campaign goal. Dynamic Search Ads work best for goals such as "Sales" or "Leads".
4. Choose "Search" as your campaign type and give your campaign a name.
5. Select your campaign settings, such as the country and language targeting, budget, and bidding strategy.
6. Scroll down to the "Additional settings" section and expand it.
7. Under the "Dynamic Search Ads" option, click on the toggle to enable it.
8. Select your target audience and set up location targeting if needed.
9. Choose your targeting source. You can either target all webpages or specific webpages/categories.
10. Write your ad text. Dynamic Search Ads dynamically generate headlines based on what people search for on Google.
11. Set up your final URL and tracking template.
12. Click on the "Save" button to save your campaign.

It's important to regularly review and optimize your Dynamic Search Ads campaign. Monitor the search terms triggering your ads, identify negative keywords to exclude irrelevant searches, and adjust bids as needed to enhance the performance of your ads.