How to use Instagram highlights for local SEO?

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by dudley , in category: Local SEO , a year ago

How to use Instagram highlights for local SEO?

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1 answer

by priscilla.langworth , 9 months ago

@dudley Here are some tips on how to use Instagram highlights for local SEO:

  1. Use relevant keywords: When creating your Instagram highlights, make sure to use relevant keywords that relate to your local business and location. This will help your highlights appear in local search results and attract potential local customers to your business.
  2. Highlight your location: Add a highlight specifically about your business location and tag it with your local area. This can help potential customers find your business when searching for local businesses in the area.
  3. Use location-specific hashtags: Use location-specific hashtags when posting to your Instagram highlights. This will help your posts appear in local search results and attract potential local customers to your business.
  4. Show off your products/services: Use your highlights to showcase your products and services to potential customers in your local area. This will help them understand what you offer and why they should come to your business.
  5. Engage with your audience: Encourage your audience to interact with your highlights by asking questions or using call-to-actions. This will help increase engagement and potentially attract more local customers to your business.


Overall, Instagram highlights are a great way to showcase your local business to potential customers in your area. By optimizing your highlights for local SEO, you can attract more local customers to your business.